I was asked by Jonathan of Norfolk Gin to create a brand for his new company that would be fun, quirky, artisan and appealing to a young, cosmopolitan, bar-going audience. The typography is styled to a positive slant that feels almost as if the logo is smiling. The leaf flourish is representative of the natural ingredients of the product, whilst the crown is a nod to Jonathan’s military background.
The gin itself has a slight green hue, so taking that forward, we decided on a vibrant lime for the top seal to really pack a punch on the bartender’s shelf.
Client: Norfolk Gin
Date: Spring 2015
Skills: Branding, Packaging
Project URL: www.norfolkgin.co.uk